Why Work with a Hotel Consulting Firm?

What does a hotel consulting firm do?

Tourism—and hospitality in particular—evolves constantly. Guests are demanding and expectations keep shifting. To protect your profitability, you need to make the right choices from the outset. Whether you’re taking over a property, opening a new one, or renovating, hotel consulting firms are strong allies. They help you make smart technical decisions for a well-designed concept and streamline project management before opening day.

What services can a hotel consulting firm provide?

A hotel consulting firm can support you with a wide range of services:

Openings

Consultants assist with the IT network (Wi-Fi, TVs, Internet, etc.), placing the IT rack, selecting cabling and routing. Some firms provide a specialized project manager who attends site meetings with the owner’s rep and architects to ensure technical recommendations are followed. Imagine the cost of re-pulling IPTV cabling and opening walls at the end of a build because the initial cabling was wrong!

Hotel renovations

Even well-designed properties need periodic refreshes and upgrades. Renovation is the right time to re-found networks so they support modern tech. An audit and diagnostic help identify current gaps and improvement opportunities.

Market studies

Market research clarifies guest expectations and emerging technologies in hospitality. It defines your target segments and the best technology stack to serve them. It also helps you benchmark competitors and track trends.

Selecting business software (PMS, POS, …)

As a cornerstone of hotel operations, the Property Management System (PMS) must fit your property’s scale and offerings and integrate with your other systems. Choose the one whose features match your needs. Essentials include reservations, billing, scheduling, and performance/analytics. Others—CRM, digital marketing, staff management—can be useful but aren’t always vital. The same goes for POS and dozens of other tools that help optimize daily operations.

Hardware for hospitality

A good consulting firm also helps you choose hardware (computers, printers, tablets, CCTV cameras, etc.) that meets your performance needs and suits the hotel’s design and furniture constraints.

How to choose a consulting firm

First look at domain expertise and a proven track record delivering projects at scale. That’s what ensures recommendations will bring real added value.

By choosing a firm staffed with industry professionals, you’ll receive support tailored to your needs—not a one-size-fits-all playbook. A good consultancy draws on experience but adapts the strategy to your objectives and specifics.

UTH is a reference in hotel consulting. With 20 years of experience and 100+ openings and renovations, our team of hotel IT and technology specialists provides a single, responsive point of contact. We deliver advice grounded in current best practices for operations and guest experience.